The first SMS is not a sales letter. It is an agreement that a number is about to ring and that the lead may safely answer it. Anything that does not serve that purpose can be cut.
Four lines is enough
Start with the lead's first name and your company name in the same sentence. That answers both questions before they get asked. Then mention what the lead actually filled in, so the message could not have been sent to just anyone. Finish with what happens next, and when.
What makes people unsubscribe
- A message that opens with an offer. The lead has not asked for a price yet.
- A link as the first thing they see. It looks like spam, and on a phone, from an unknown number, it does not get tapped.
- No sender. If your company name is not in the text or as the sender, the message is anonymous, and anonymous messages get deleted.
- Too many messages in too short a time. Two messages before the first call is one too many.
Write it once and let it run
Use variables for first name, company and who is calling, so the message is personal without being written from scratch. Then it goes out within a minute, every time, regardless of who is on shift. And because it is the same message, you can actually tell whether a change made it better.
Make unsubscribing easy. It is both a requirement and a signal that you have no intention of being a nuisance.