Comparison
Kodeleads vs Close
Close is a real sales CRM with calling built in, made for outbound. Kodeleads is built for the opposite motion: leads who raised their hand in an ad and need an answer immediately.
The short answer
Choose Close if
- You do outbound sales and cold call at volume.
- You want a power dialer and call recording as a core part of the CRM.
- You have a sales organisation where per-user pricing is acceptable.
Choose Kodeleads if
- Your leads come from Meta ads and need an answer within minutes.
- You do not want to pay per user as the office grows.
- You run several brands or departments in one account.
Function by function
Competitor prices are taken from their own public pricing pages, August 2026, excluding VAT and usage. Prices quoted in USD are converted to DKK at 6.42 (28 August 2026). If something is out of date, tell us and we will correct it.
| Function | Kodeleads | Close |
|---|---|---|
| Meta lead forms | ✓ | △¹ |
| Automatic SMS + email | ✓ | ✓ |
| Two-way SMS inbox | ✓ | ✓ |
| Custom pipeline stages | ✓ | ✓ |
| Booking pages with calendar check | ✓ | △ |
| Newsletter sequences | ✓ | △ |
| Several brands in one account | ✓ | — |
| Unlimited users | ✓ | — |
| Price from | DKK 499/mo. | DKK 310–700/user/mo |
✓ included · △ partial or via add on · — not available
¹ via Zapier or an add on
What it actually costs
Three users, monthly billing, excluding VAT and usage.
Kodeleads Pro
DKK 999/mo.
Three users
Close
DKK 930–2,100 (310–700 × 3)
Three users
Where Close is strongest
- Calling is built in and well thought through, including a power dialer.
- Strong reporting on rep activity and pipeline movement.
- A mature product with years of outbound experience behind it.
Only in Kodeleads
AI drafts that a human approves
The AI writes a draft reply, and a colleague reads it, edits it and approves it before it is sent. The approver is logged. The one automatic step is booking: when a lead replies yes to one of the times you approved, the meeting is booked and the confirmation email goes out.
Meta Conversions API
Conversions are sent back to Meta, so your ads optimise for the leads that turn into meetings, not just for form fills.
Lead enrichment
With the add on, leads are enriched with company and LinkedIn data, so the seller knows the business before the first call.
Add onCalling built in
Call leads straight from Kodeleads, no separate phone system needed, and every call is logged on the lead automatically.
EU data and an audit trail
Database and hosting in Europe, separate data rooms per customer, and an audit trail over sensitive actions.
Passwordless login
A magic link by email, or sign in with Google, Facebook or Microsoft. No passwords to reuse or leak.
How you switch
Connect Meta
You sign in with Facebook and pick the lead forms you already advertise with. Historic leads can be imported.
Move your copy
Welcome SMS, follow ups and newsletters are set up as templates with variables. We help move the ones you use today.
Run both for a week
Keep your current setup alongside. When response time and booked meetings speak for themselves, switch the old one off.
Frequently asked questions
Can Close receive Meta leads?
Yes, but usually through Zapier or an add on rather than a native connection. With Kodeleads you sign in with Facebook and pick the form directly.
When is Close the right choice?
When the call is the work itself, and lists are bought or built rather than inbound. Kodeleads is built for inbound ad leads and response time.
See it on your own leads
Twenty minutes, online. Bring a link to your ads or your current lead list.